- Car Safety
- At Home
- Bathing & Potty
- On The Go
Blending the avant-garde pop art of one of fashion’s last great iconoclasts with the pioneering safety and convenience of CYBEX – the Priam is a heavenly-fiendish encounter!
Jeremy Scott has long been recognised as fashion’s last true rebel. The irreverence and playfulness of his polarising work makes each release hotly anticipated, and sure to become the talk of the style elite.
The Priam is the result of CYBEX’s second collaboration with Scott, and we are proud to be able to meld our technical skill with his design excellence, allowing him to flex his creative muscle and revolutionise the design of baby transport.
The classic black trim of this pram is contrasted with the soft deco, warm gold allure on Scott’s trademark wings.
Always striving to challenge conventions, Scott is an innovator and an insurgent in the fashion world, smashing convention and challenging the accepted customs of the industry. His work is renowned for both its visual extravagance as well as its functionality and wearability. Dressing superstars from Beyoncé to Katy Perry to Rihanna, and responsible for some of the most daring collaborations with international sportswear label ADIDAS, Scott serves as the Creative Director of Italian luxury fashion house Moschino, and now brings his appreciation for showmanship and elegance to the world of baby transport for the second time.
The CYBEX focus on functionality, exemplary safety standards and elegance of design combined with Scott’s irreverent humour, pop culture-tinged fashion and dedication to haute couture seem like an unlikely match, but where our shared values lie is in the belief that the right entrepreneurial spirit can push the envelope and break boundaries.
Our collaboration was rooted in the shared idea of allowing parents continue to live an inspired, beautiful lifestyle despite the madness of having kids. CYBEX strollers by Jeremy Scott make everything from shopping trips, catching up with friends or international travel a breeze. After all, this capsule collection is the perfect unity of the fashion lifestyle and the highest level of infant comfort!
Added to Baby Registry